Monday, July 13, 2009

Top Ten Ways to Market to People with Disabilities

1. When developing or redeveloping your initial marketing strategy, be sure to include people with disabilities (PWD) on your marketing team. The best way to market to any demographic is to first understand your market, then implement a plan. And who would know best what PWD want and need? That's right, People with Disabilities will be able to tell you what is important to their niche. If you don't include PWd on your marketing team you can be sure of one thing, that you will MISS this market all together. For more information, send me an email at or check me out at

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