Monday, July 20, 2009

Top Ten Ways to Market to People with Disabilities

2. Make sure your company or business shows local community support for any accessibility efforts in the works. When i started my business, i began going to city council and city & county planning commission meetings to make sure they were looking at accessibility when starting new projects. I was amazed to see how many were already in the works! By finding out what community projects are happening, such as a new community center or a new playground at a local school, and lending your support to make sure they are accessible, you are playing a direct part in a more accessible community for your disabled residents. And by supporting these efforts in your own town, you can create a positive image and reputation for your business that says you care about the people with disabilities in your community. For more information on marketing to people with disabilities, send me an email at

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