Monday, July 27, 2009
Top Ten Ways to MArket to People with Disabilities
4. Intergrate People with Disabilities (PWD) as models, actors, and spokespersons in your advertising campaign. Stats tell us that 1 in 5 people in the United States has a disability, but 1 in 3 people know someone with a disability. By placing a person in a wheelchair or a blind person with a seeing eye dog in your advertising materials, you are speaking very loudly to the disability community. This doesn't even have to cost extra money. Simply replace certain people in your advertising with people with disabilities and you are saying that all PWD are welcome at your business. For more information on these marketing tools and how we can help you, visit http://www.ckconsultingonline.com/.