Monday, July 27, 2009

Top Ten Ways to Market to People with Disabilities

3. Affiliate your company with a National disability organization. There are hundreds of organizations that support people with disabilities such as the Christopher & Dana Reeve Foundation, March of Dimes, and the National Multiple Sclerosis Society. Pick one of these or a local organization to align your company with and be sure that your employees get involved too. Whether through an annual fundraiser or a yearly donation, your help will encourage the organization you are supporting to give your company recognition through their Web site and other channels to bring more exposure to your brand. For more information on hoe to market to people with disabilities, email me at

1 comment:

wecare232323 said...

More good stuff from you Craig. Of course the most effective way to market to people with disability is to make sure your place of business is accessible and ensure your customer facing staff have the right attitude!
Works every time!