Wednesday, May 20, 2009

Baby Boomers and DIsability Marketing

So one of the hottest topics in marketing right now is of course the Baby Boomers. Anyone who was born between 1946 and 1964, is one of about 70 million people in the US and part of one of the largest consumer groups ever assembled. And as they get older and head toward retirement, with (in many cases) a large retirement fund, they will be looking to travel more. And as they age, they begin the onset of the largest jump in disability statistics to date. Thanks in large part to the Baby Boomers, our disability population could swell by more than 25 million people. So not only will they be looking to travel, but htey will be looking for accessible travel options.

So NOW is the time to start thinking about accessibility. Hire a professional to assess your business and get you on the path to better accessibility so you can take advantage of the fastest growing and largest untapped consumer market in the world, PEOPLE WITH DISABILITIES.


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