Monday, August 31, 2009

Top Ten Ways to Market to People with Disabilities

9. Reach out to customers with disabilities through main stream advertising. One in five people in the United States has a disability. And their "Entourage" is ever bigger. The Entourage is made up of friends, family members, souses, care givers, and even acquaintences. These people support disability issues and are sensitive to the needs to people with disabilites in general. Every time a member of the Entourage sees an opportunity for the person they know with a disability, they tell them about it. It's that simple! For more information on the Entourage and how you can tap into this market, email me at

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