Monday, August 24, 2009
Top Ten Ways to Market to People with Disabilities
8. Creat advisory committees including people with disabilities to evaluate compacy-wide accommodations, facilities, and adaptive devices. This gives people with disabilities (PWD) a say in what happens and a chance to fix problems before they arise. This also provieds and avenue for PWD to voice their problems and concerns to a person with a disability rather than some other company official that may not be as sensitive to their needs. For instance, there are two major airline companies that work with a disability advisory board and they consistently have the highest ratings from consumers with disabilities. To learn more about the entourage and the potential of the disability market visit http://www.ckconsultingonline.com/ or email me at craigkennedy@ckconsultingnline.com
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