Monday, August 24, 2009

Top Ten Ways to Market to People with Disabilities

8. Creat advisory committees including people with disabilities to evaluate compacy-wide accommodations, facilities, and adaptive devices. This gives people with disabilities (PWD) a say in what happens and a chance to fix problems before they arise. This also provieds and avenue for PWD to voice their problems and concerns to a person with a disability rather than some other company official that may not be as sensitive to their needs. For instance, there are two major airline companies that work with a disability advisory board and they consistently have the highest ratings from consumers with disabilities. To learn more about the entourage and the potential of the disability market visit or email me at

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