So we have talked about a lot of things pertaining to people with disabilities and marketing to PWD, but we have not talked about businesses that are already accessibile and maybe are not seeing the benfit of it. The number one reason for this to happen is because people will spend a lot of time and money on being sure they are up to code but then they don't tell anyone. If your business is accessible or you have recently made the effort to be accessible, the first thing you should do is start bragging about your great access. IF you donlt tell anyone, how will they know? You can even start advertising as such. It's as simple as adding a wheelchair symbol or a few extra words to your current print advertising. Remember that PWD spend about $35 billion annually on dining out.
For more on how to market to people with disabilities contact me anytime (970) 846-9859
craigkennedy@ckconsultingonline.com
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