Tuesday, October 21, 2008

People with Disabilities are NOT poor

This week I want to dispel a couple of the popular myths about people with disabilities so we can start to understand the true spending power of this market.

Myth #1: People with Disabilities Can’t Get Jobs.
Truth: People with Disabilities (PWD) represent 1/5 of our population. That’s one in every five people in America that have some sort of Disability. The truth is that PWD are Doctors, Scientists, Lawyers, CEO’s, Office Managers, and Parents just like the rest of the population. That fact that our unemployment rate is a little higher is only due to the fact that some PWD are so severely disabled that they cannot work.

Myth #2: People with Disabilities are Poor.
Truth: According to several sources, including the Open Doors Organization, PWD have a combined discretionary income of more than $220 billion. And discretionary income is the money we have left over to spend after we have paid our mortgages, car payments, utility bills, etc.. So after we have paid our monthly dues we still have $220 billion left over to spend on travel and leisure.

Keep this in mind the next time you are wondering if PWD are a viable market with money to spend. And please feel free to email me your comments (craigkennedy@ckconsultingonline.com). We will discuss a couple more popular myths next week.

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