Monday, July 27, 2009
4. Intergrate People with Disabilities (PWD) as models, actors, and spokespersons in your advertising campaign. Stats tell us that 1 in 5 people in the United States has a disability, but 1 in 3 people know someone with a disability. By placing a person in a wheelchair or a blind person with a seeing eye dog in your advertising materials, you are speaking very loudly to the disability community. This doesn't even have to cost extra money. Simply replace certain people in your advertising with people with disabilities and you are saying that all PWD are welcome at your business. For more information on these marketing tools and how we can help you, visit http://www.ckconsultingonline.com/.
3. Affiliate your company with a National disability organization. There are hundreds of organizations that support people with disabilities such as the Christopher & Dana Reeve Foundation, March of Dimes, and the National Multiple Sclerosis Society. Pick one of these or a local organization to align your company with and be sure that your employees get involved too. Whether through an annual fundraiser or a yearly donation, your help will encourage the organization you are supporting to give your company recognition through their Web site and other channels to bring more exposure to your brand. For more information on hoe to market to people with disabilities, email me at email@example.com
Monday, July 20, 2009
2. Make sure your company or business shows local community support for any accessibility efforts in the works. When i started my business, i began going to city council and city & county planning commission meetings to make sure they were looking at accessibility when starting new projects. I was amazed to see how many were already in the works! By finding out what community projects are happening, such as a new community center or a new playground at a local school, and lending your support to make sure they are accessible, you are playing a direct part in a more accessible community for your disabled residents. And by supporting these efforts in your own town, you can create a positive image and reputation for your business that says you care about the people with disabilities in your community. For more information on marketing to people with disabilities, send me an email at firstname.lastname@example.org
Monday, July 13, 2009
1. When developing or redeveloping your initial marketing strategy, be sure to include people with disabilities (PWD) on your marketing team. The best way to market to any demographic is to first understand your market, then implement a plan. And who would know best what PWD want and need? That's right, People with Disabilities will be able to tell you what is important to their niche. If you don't include PWd on your marketing team you can be sure of one thing, that you will MISS this market all together. For more information, send me an email at email@example.com or check me out at www.ckconsultingonline.com