10. The disability community, although considered a very tight knit group of consumers (yeah, we are like one big family), is very diverse. Always be sure that your new product ideas, accommodations, and marketing efforts reflect the diverse needs of the disability community. Don't assume that one modification will work for everyone.
To get started on your new marketing plan or to get a closer look at how to more accessible, while attracting more business, please email me at craigkennedy@ckconsulitngonline.com or visit me at www.ckconsultingonline.com
Monday, September 7, 2009
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