Fastest Growing Consumer Market in the World

Right now there are 55 million people with disabilities in the United States, represnting about 20% of our population. Experts estimate that by the year 2030 (that's only 21 years from now) that people with disabilities will represent almost 25% of our population, or 80 million people. With this is mind, your marketing, products and services should ALWAYS address accessibility before any other action is taken.

Basic Disability Marketing Ideas

Now that we have seen some successes in marketing to people with disabilities, let's focus on some basic strategy. Here are a couple of things you can do right now to get started.

1. Improve your overall accessibility. If your business is not accessible, then people with disabilities are less likely to patronize your business. Access starts with four main areas: accessible parking and path of travel, accessible entrance, accessible restrooms, and access to goods and services. If you need to, hire a professional to help you make the right decisions in a cost effective manner. Access does NOT have to cost a lot of money!
2. Improve your Web site. People with disabilities spend much more time and make more spending decisions online than most other demographics. Improving your Web site for people with visions and hearing impairments, and using a universal "handicap" symbol to poiint to your accessibility page are great ways to start!