It’s been a few months since my last post and I do apologize. Let’s pick it up where we left off last time when we discussed some of the successes that mainstream businesses are already having in their efforts to market to people with disabilities.
Here is a great example of an entire industry that is benefiting from their disability marketing efforts:
Cruise Lines have embraced this market and are seeing huge revenues
Ø 12% of all PWD have cruised in the last year (ODO)
Ø 10% of total population have cruised in last 3 years (CLIA)
Ø 59% of PWD who have cruised plan to do so again (ODO)
Ø 55% of total population who have cruised plan to do so again (CLIA)
Ø Royal Caribbean full ship Deaf Charter in 2007 (3,800) on worlds largest cruise ship – Freedom of the Seas
Ø 32 accessible cabins on 3 of their ships
Monday, February 16, 2009
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